The “Heart on Your Sleeve” (HOYS) campaign, launched at the end of February is now underway with a flurry of activity in the social media world.

The campaign was initiated and funded by community members and the Western Australia RHD Control program, based in Broome, WA helped to coordinate the campaign. The aim of the social media campaign is to raise awareness about acute rheumatic fever (ARF) and rheumatic heart disease (RHD) within the community at a ground level. Within Australia, Aboriginal and Torres Strait Islander people are almost twenty times more likely to die of RHD. Through spreading awareness, the campaign aims to provide support to individuals and families living with RHD. Joining in is easy....and Like the RHDA Facebook Page to see who else is wearing their heart on their sleeve. 

Step 1: Draw or pin a heart on your arm

Step 2: Choose a key message if you want to

Step 2: Take a photo or a short video clip saying why you wear your heart on your sleeve for RHD

Step 3: Post the photo or clip on Facebook, Twitter and Instagram

Step 4: Tag us on Twitter @RHDMatters & #RHD or #RHDMatters

Step 5: Tag your friends to wear their heart on their sleeve as well

If you would like to show your support or join in you can find more information at Heart on Your Sleeve